Registrations are now open for the 2026 ACFA x KBDi Conference. If there’s one session that perfectly captures the spirit of this year’s program, it’s our keynote with Dana Tomić Hughes.
A respected and highly sought-after voice in the global design community, Dana will open the conference with a thought-provoking session, Everything Looks the Same — Until You Know What to Look For. In an era when inspiration is limitless yet increasingly indistinguishable, she challenges designers to look beyond the algorithm and rediscover clarity, intent and originality in their work.
Drawing on her Sightline research and more than fifteen years at the helm of Yellowtrace, Dana will unpack six emerging design territories—offering not trends, but a framework for thinking. This session is designed to sharpen your perspective, strengthen your voice, and change the way you approach design.
Proudly supported by Lincoln Sentry, this keynote sets the tone for a two-day program that brings our industry together—from concept to completion.
Throughout the conference, delegates can expect fresh global perspectives, practical business and legal insights, human-centred design strategies, and leadership tools for a rapidly evolving industry. Add to this a dynamic Trade Expo, meaningful networking opportunities, curated experiences, and the much-anticipated Gala celebration, and you have an event designed to inform, inspire and connect at every level.
Earlybird registrations are now open—but only for a limited time.
Explore the full program and secure your place today.
More About Dana Tomić Hughes
Dana Tomić Hughes is the founder and editor of Yellowtrace, one of the world’s most respected design platforms. An interior designer-turned-publisher, Dana has built a reputation for translating complex design thinking into accessible, engaging content. She has been recognised by international publications, including AD Germany and Vogue Living, as one of the most influential voices in contemporary design. She is known for challenging convention while inspiring clarity and confidence in her audience, and we can’t wait to see her on stage at the 2026 ACFA x KBDi Conference.
Explore the Full Program