A message from our Corporate Plus Partner, BORA
Nearly 20 years after carpenter Willi Bruckbauer first envisioned the original revolutionary cooktop extractor, the BORA brand continues to represent the power of questioning the status quo. With the new BORA Pure appliances – a complete range of compact cooktop extractor systems – the revolution continues in the private kitchen. New features and a refined aesthetic allow the BORA Pure family to elevate both innovation and the everyday pleasure of cooking.
BORA focuses on providing the best everyday cooking experience, with innovation and technological advances in downdraft solutions continuing to grow year after year since 2007. It is precisely this enthusiasm that the BORA Pure family represents, with its considered blend of efficiency, quality and aesthetics, making the range a preferred choice for discerning customers.
“It took time, commitment and dedication to develop the first BORA cooktop extractor system nearly 20 years ago. Since then, we have never stopped innovating and optimising. Our challenge is to create products that change everyday life. The BORA perspective is simple and grounded: highest quality, continuous innovation and local production. For the latter, we are investing in a factory next to our headquarters in Austria,” highlights BORA founder and CEO Willi Bruckbauer, outlining the company’s strategic effort to make a difference in the industry.
Eight appliances to choose from
Back in 2007, the BORA mission was clear: fresh air and an unblocked view for beautifully designed kitchens. Today, the range named after its intention – PURE – includes four different models: X Pure, M Pure, Pure and S Pure. When surface options are considered, the range consists of eight products.
It offers four different sizes, with four cooking zones and a central round air inlet nozzle for effective odour reduction. With their minimalistic design and a compact installation height of less than 20 cm, BORA Pure appliances fit into cabinets between 60 and 90 cm. The aesthetics complement a wide variety of interior styles, from spacious contemporary living areas to more traditional kitchens around the world.
Fresh air guaranteed
Thanks to the air inlet nozzle and activated charcoal odour filter, BORA Pure cooktop extractor systems ensure fresh air during and after cooking. Powerful extraction through the air inlet nozzle, combined with the new BORA eSwap Plus activated charcoal odour filter, helps purify odours and maintain pleasant indoor air without lingering smells from seafood or yesterday’s roast.
Created for ultimate convenience, the display on BORA Pure appliances indicates when the recommended operating life of the air-purifying filter is coming to an end. After 150 operating hours or approximately one year of intensive cooking – and before users become “nose-blind” – the device displays an ‘F’ (for filter), indicating that a new BORA activated charcoal filter is required.
The replacement filter can be conveniently reordered online at www.shop.bora.com. Changing the filter takes only seconds: the existing filter is removed and replaced effortlessly thanks to the patented BORA filter replacement system, which allows access from above through the easily removable air inlet nozzle.
Matt aesthetics: a new look
BORA Pure cooktop extractor systems feature a high-gloss glass finish and are now also available in a matt finish. The deep black surface of the Schott glass allows the LEDs to shine with clarity, while the soft-touch texture gives end consumers the option of blending the appliance seamlessly with a black worktop. There is also less need to worry about scratches or stains, as the velvety matt finish helps conceal minor imperfections.
High-end technical features
For BORA, innovation is the ability to identify new solutions that create extraordinary experiences in the kitchen. Controlling results, selecting the ideal cooking function and maintaining the perfect temperature are just some of the ways users are supported.
1. sControl+
This multi-coloured control system has been designed to provide a clear overview. The digital touch panel uses three colours: white for function settings, red for heat applications and blue for fresh air. Located centrally at the front of the cooktop, sControl+ provides intuitive operating logic to support the cooking process.
2. Assist functions
Connecting the cooktop extractor system to the BORA JOY app enables access to BORA Assist functions. Boiling water for pasta, melting chocolate for a cake and stir-frying ravioli for a special dinner are among the actions supported by BORA Assist. It can even assist with brewing a quick coffee using an espresso pot on the BORA S Pure. The goal is always the same: saving the user time and delivering the perfect result.
3. Bridge function
Traditional grilling, barbecuing or Asian-style tepan cooking is now within reach of every home cook thanks to the intelligent bridge function. By connecting two induction zones on the BORA S Pure, BORA M Pure or BORA X Pure, the BORA grill pan can be used much like a tepan grill.
In addition to these features, the BORA Pure family includes an exact timer display and a smart cleaning lock that prevents accidental operation while cleaning the cooktop.
Welcome the new BORA Pure family
BORA X Pure
The ideal appliance for cooking enthusiasts, providing maximum cooking space for everyday use.
- Iconic air inlet nozzle
- Large induction zones for a wide range of cooking options using the bridge function
- sControl+, BORA Assist, BORA Connect, BORA JOY app, smart cleaning lock, timer display accurate to the second, compact installation size and variable keep-warm function
- Available with matt or glossy glass ceramic
- BORA X Pure dimensions: 830 x 515 x 199 mm
BORA M Pure
The versatile cooktop extractor system with outstanding flexibility.
- Minimalist air inlet nozzle
- Two types of induction zones: two round zones on the left and two surface zones on the right, which can be connected using the bridge function to form a single zone
- sControl+, BORA Assist, BORA Connect, BORA JOY app, smart cleaning lock, timer display accurate to the second, compact installation size and variable keep-warm function
- Available with matt or glossy glass ceramic
- BORA M Pure dimensions: 760 x 515 x 199 mm
BORA S Pure
The ideal solution for small kitchens – perfect for 60-cm-wide kitchen units.
- Minimalist air inlet nozzle
- Two round induction zones on the left, perfect for smaller pans or an espresso pot, and two surface induction zones on the right that can be connected using the bridge function, ideal for large cookware
- sControl+, BORA Assist, BORA Connect, BORA JOY app, smart cleaning lock, timer display accurate to the second, compact installation size and single keep-warm function
- Available with matt or glossy glass ceramic
- BORA S Pure dimensions: 580 x 515 x 199 mm
About the company
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim More than cooking. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary.
The mission: We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.
The story began with the vision of creating beautiful kitchens without extractor hoods and the development of cooktop extractor systems that use intelligent technology to draw cooking vapours downwards. These products continue to be developed through BORA’s own drive for perfection.
The product portfolio has since expanded to include steam cooking and baking systems, followed by refrigeration, freezing and vacuum sealing systems. The product ranges and live experiences are continually developed to ensure BORA fans and customers can continue to enjoy the best cooking experiences.
BORA products are produced locally and are characterised by outstanding performance, simple cleaning and easy operation. Thanks to their timeless design, they fit perfectly into any kitchen, providing fresh air and a clear view.
BORA employs more than 850 people worldwide, primarily at its sites in Raubling, Niederndorf, Herford, London and Sydney. Its products are available in more than 40 countries. The BORA company group is an award-winning, attractive employer, and its products regularly receive internationally renowned design awards.
Discover the new BORA Pure range
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